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3 Instagram Best Practices Adidas is Doing That You Need to Know About

Adidas is one of the largest sports apparel and equipment companies in the world. They have worldwide fame and recognition will never be forgotten. However, they are not the only sports company out there.

So, how does Adidas strive to stay on top?
With social media. However, being on social media alone won’t help them. Adidas has got to be at the top of their game in everything they do online. So let me share some of their secrets so you know how Adidas will be wiping out the competition on social media, maybe even for years to come. The top three things that Adidas is doing on Instagram that are making them better are:

Adidas vs Nike: The Battle for Who is Better on Instagram

Look down at your shoes real quick. Are they Nike or Adidas? Not wearing either? Well then just look in your wardrobe and tell me what do you see more of: the swoosh, or the three bars? Nike and Adidas are always in constant battle with each other for who is the better sports equipment and clothing brand. Nike has made worldwide fame for their iconic “swoosh” logo and their unforgettable brand slogan “Just Do It”. Adidas’ logo is almost just as iconic, and their reputation has kept their name in the running for the best sports brand in the world. These two brands are always going up against each other in their marketing efforts, but how do they pan out against each other on social media, and more specifically on Instagram? Adidas has 25.4 million followers on Instagram. Impressive, but not nearly as impressive as Nike’s 101 million followers. However, following size does not mean Nike is better than Adidas. Here are the three reasons why Adidas beats Nike on their Instagram game:

The Good, The Bad, and The Adidas. Two Good and Two Bad Practices Adidas is Doing on Social Media

Adidas. Wow, what a world famous, popular name that is. The shoe brand that athletes in professional sports wear? The brand that makes jerseys and other equipment for professional sports leagues? The brand I wear on a daily basis? Yes, yes, and yes! Wow, what a great brand, they must be killing it in everything they do!

Well, almost in everything they do. Whenever we are talking about big name brands like Adidas, we immediately become jaded by the wonder and awe that famous companies offer. They have billions in riches, worldwide fame, and a household name. We think that a company like that can do nothing wrong. And we are fools for thinking that. Adidas has accounts across all popular social media channels, such as Instagram, Twitter, and YouTube. They do have their share of wins they achieve on social media, but it is also important to highlight their bad moments as well. Without giving attention to their fails on social media, we would never be able to promote healthy change. Here are the two good and two bad practices Adidas is doing on social media: